I run analytics for a major enterprise and have had this technology pitched to me for years. It is a very common practice for B2B lead gen.
That said, don't believe the sales copy on their websites. They will tell you that they can reliably identify the individual, but that is horseshit.
They usually maintain and/or purchase access to lists of people who work at companies and have relevant job titles. The lists are captured from multiple sources ranging from stuff pubically posted on company websites to business cards collected (and sold) at trade shows/conferences. There are lots of other sources and I'm sure this audience can think of many on their own.
Comapny/ip/id can be gleaned from either an ip block or someone who registered to download a free report or other content from a partner site at some prior time.
Sure you'll sometimes get the contact for the exact person that browsed the site, but you'll often get it wrong. That said, it could still be valuable to contact someone at the company about your services, because if one person is looking into it, then someone else might be interested too.
The tech/idea certainly isn't new - I've been getting pitched it for 5+ years.
That said, don't believe the sales copy on their websites. They will tell you that they can reliably identify the individual, but that is horseshit.
They usually maintain and/or purchase access to lists of people who work at companies and have relevant job titles. The lists are captured from multiple sources ranging from stuff pubically posted on company websites to business cards collected (and sold) at trade shows/conferences. There are lots of other sources and I'm sure this audience can think of many on their own.
Comapny/ip/id can be gleaned from either an ip block or someone who registered to download a free report or other content from a partner site at some prior time.
Sure you'll sometimes get the contact for the exact person that browsed the site, but you'll often get it wrong. That said, it could still be valuable to contact someone at the company about your services, because if one person is looking into it, then someone else might be interested too.
The tech/idea certainly isn't new - I've been getting pitched it for 5+ years.