Yup, I came here to note the "its" problem. I won't try the app or look any further, because anybody who can't be bothered to use proper grammar on a publicity stunt sure as hell isn't going to release a quality product.
That is not a just correlation. Someone who is creative enough to come up with something like this, probably has a creative app as well. It is nearly impossible to put out a product without any minor mistakes.
I don't consider this creative, personally. People have been littering my car with leaflets for many years. Every single time, I get annoyed and throw them away.
That's pretty harsh. I understand that it's silly to not proofread very carefully when doing a stunt like this, but language mistakes aren't a sign of incompetence.
Right, by incompetence I was referring to the parent's comment towards the guy not being able to build a quality product because he left an apostrophe out of a word.
Not really. Someone launches a hot-new-startup-you-just-have-to-see every 20 minutes. The time I have spare to devote to looking at new things is super limited, so, much like with that old adage that "first impressions count", I start to filter things based on what are, in many cases, trivialities.
In this case, though, I don't feel that it's entirely trivial. Quality is something that happens top to bottom, I believe. Think about Apple -- while I dislike a lot of things they do as far as the walled garden goes -- I feel that they have a quality experience through and through. Every step along the way -- visiting the store, buying a product, even the packaging is well done.
When you have 30 seconds to make an impression on the people that might make or break your future, "that startup that littered a bunch of cars with dead trees and didn't even get someone to proofread" is not the kind of impression I'd want to be making.