The design of this site is really impressive. If you're working on a web product you should be taking notes.
Probably the #1 problem for a brand new site offering financial advice is to establish credibility. Lots of past entrants did a lousy job of this, but these guys have nailed it on day 1. Their site looks a lot like the NYT's info features, and it helps them look authoritative.
Thanks Phil. It's been quite a tough job keeping things looking clean/simple, yet providing all the content and info needed. And I believe we've still got much to learn and improve on...
However, kudos to Michael Calleia -- our UI/UX designer.
Probably the #1 problem for a brand new site offering financial advice is to establish credibility. Lots of past entrants did a lousy job of this, but these guys have nailed it on day 1. Their site looks a lot like the NYT's info features, and it helps them look authoritative.