"If I were a producer I'd be thinking about how to make low-budget episodic content that could be distributed over Netflix/Kindle/AppleTV/Youtube/Facebook."
Interestingly, there are a lot of big-time and smaller producers starting to think this way. And I know, at least anecdotally, that a lot of those would-be recipient companies (Netflix, Amazon, Facebook, Google) are trying to develop internal groups to service such deals. (Microsoft, too, is seeking to build out a big original content group as we speak; it is actively trying to poach Hollywood creative execs).
Which one of these companies will get the first hit? It's tough to say. All of them have top-notch distribution pipelines. Any of them could be very fertile ground. I suspect it'll come down to which, among them, get the most serious about the content business. Serious in the sense that they'll make original content a big corporate priority, will funnel adequate funding into said initiative, will not shake up that group or initiative every five months (as typically happens at companies dipping a toe into this industry), and will commit to growing it if it starts to bear fruit. And which, among them, has the least organizational inertia/politics/complexity working against such an initiative.
Interestingly, there are a lot of big-time and smaller producers starting to think this way. And I know, at least anecdotally, that a lot of those would-be recipient companies (Netflix, Amazon, Facebook, Google) are trying to develop internal groups to service such deals. (Microsoft, too, is seeking to build out a big original content group as we speak; it is actively trying to poach Hollywood creative execs).
Which one of these companies will get the first hit? It's tough to say. All of them have top-notch distribution pipelines. Any of them could be very fertile ground. I suspect it'll come down to which, among them, get the most serious about the content business. Serious in the sense that they'll make original content a big corporate priority, will funnel adequate funding into said initiative, will not shake up that group or initiative every five months (as typically happens at companies dipping a toe into this industry), and will commit to growing it if it starts to bear fruit. And which, among them, has the least organizational inertia/politics/complexity working against such an initiative.