As someone who used to make these decisions, the answer is both.
On a device like this the life-cycle support is just as important as the initial sale. By creating great documentation, a safe package for the delivery, and caring enough to make it not look like a repackaged Dell system, it's a good indication that you'll care enough when I call at 3AM with an urgent issue.
On a device like this the life-cycle support is just as important as the initial sale. By creating great documentation, a safe package for the delivery, and caring enough to make it not look like a repackaged Dell system, it's a good indication that you'll care enough when I call at 3AM with an urgent issue.