Same interface as an SD card, but better firmware and probably higher quality flash. SD cards are really aggressively cost-cut, often coming in than less than the price of raw flash of the same capacity.
As someone who has also worked with fleets of devices (R.Pi-based and others) working off SD-cards, I can confirm what jon-wood is saying. For some reason SD cards fail at a much higher rate than eMMC flash chips in traditional SMT packages.