the comments are definitely adding to my complete disinterest in TechCrunch in general (especially post AOL acquisition) re: quality (though the comments were typically always abhorrent).
Quality discussion of articles is many times (like ycombinator) more relevant, salient and informative.
If they are upset about him being covered on Techcrunch, then what will they say when they find out the story has been on radio (Z100) and TV (CBS2) in New York?
Whatever sequence of events got this guy so much publicity, all you can do is wish him well, and keep doing what you are doing.
I don't think the process is repeatable.